Peggi Lacey Kaley

About

I help B2B marketing leaders turn customer proof into a strategic growth engine.

Most companies have customers who love their product. Few have systems that convert that love into brand credibility, sales enablement, and measurable pipeline. That gap costs revenue. My work closes it.

After 30 years leading global marketing at Dell Technologies and Ford Motor Company, I have built and scaled customer advocacy programs that delivered $2.5B+ in revenue impact, produced stories that earned a Gold Cannes Lion Award, and helped position Dell as an AI thought leader at a pivotal moment in the market.

I did not just run campaigns. I built the operational systems, the storytelling frameworks, the team capabilities, and the measurement infrastructure that made advocacy work at scale and keep working long after I leave.

WHAT I BRING TO AN ENGAGEMENT:

- Customer advocacy strategy, built to scale, not one-off case studies

- Brand credibility and messaging systems that accelerate trust with buyers

- AI-driven content and storytelling aligned to demand and pipeline

- Marketing transformation: re-engineering teams, processes, and programs for impact

- Executive-level communication and cross-functional alignment across sales, brand, and go-to-market

I work as both a strategic advisor and hands-on operator. Advocacy only works when it is operationalized, not just envisioned.

I am based in Tampa Bay and work with companies across the US and globally, in senior consulting engagements and full-time leadership roles where customer credibility is a growth priority.

I am also a wife, mom of two amazing daughters, and proud Notre Dame alum. Go Irish.

READY TO TALK?

peggi.kaley@gmail.com

linkedin.com/in/peggikaley

EXPERIENCE

Dell Technologies 2000 - 2024; Global Marketing Director, 2011 - 2024

Through the course of my career, I developed an expertise at managing global teams, optimizing resources, and executing high-impact campaigns that deliver measurable results. I’m accomplished at transforming traditional marketing and communication processes into cutting-edge unified global communications programs. Goal is to revitalize brands through a holistic approach to synthesize insights and embrace GenAI to develop unified communications and messaging.

Skilled at launching new products and driving revenue, I have a proven track record of reimagining marketing processes, turning calamity and chaos into successful, high-functioning and happy teams. In my most recent role, I reimagined and rebuilt Dell Technologies’ Global Customer Marketing program by harnessing positive customer experiences to drive revenue at global scale. These efforts resulted in refreshed Customer Stories landing page on Dell.com, maximizing story activation and earning a Marketing Gamechanger Award for Dell’s leadership in AI customer stories. Additionally, my efforts led the team to deliver valuable content aligned to the customer buying journey, driving sales of $2B+ of revenue.